360-degree product photography is an effective ecommerce conversion method that is still providing sales opportunities, as demonstrated by its presence on big retail marketplaces, huge B2B sites, online furniture retailers, and vehicle markets.
An excellent approach to recreate the in-store buying experience, 360-product photography, allows buyers to view and feel an item before purchasing it. According to Google Trends, interest in this style of photography has been on the increase over the past 15 years and shows no indications of abating.
360-degree product images provide an even better shopping experience. This is because shoppers can view products from all angles by dragging with a mouse or their finger on a mobile device. Plus, some ecommerce businesses say that 360-degree product photography leads to more sales.
Increase in conversions
The introduction of 360-degree product views has led to a significant increase in sales, from 5% to 40%. True Value found that conversion rates increased by 22% when 360-degree imagery was used on a product description page. Furniture eCommerce giants experienced a 35% decrease in product returns after conducting an A/B test that used 360-degree product pictures. These results are very positive and show the potential of using this type of technology to improve sales and customer satisfaction.
Deliver results with 360-Degree Photos
If you’re looking to add an extra touch of realism to your online store, consider using 360-degree product photos. These photos give customers a realistic, three-dimensional view of the product, making it easy for them to see how it would look in their own home. Furniture stores offering 360-degree views of its couches, allow potential customers to get a better idea of the size, shape, and style before they make a purchase.
Include a 360-degree animation on Walmart’s site
Direct-to-consumer sellers often face significant competition on these marketplaces. In such an environment, nearly any competitive advantage can make a meaningful difference in sales. Perhaps that is why lots of companies use 360-degree product photos on these marketplaces.
Amazon allows DTC businesses to add 360-degree product animations
Amazon is great for finding furniture because you can see it from every angle! With 360-degree product images customers can really get a feel for the furniture before you buy it. This is super helpful if you’re looking for a couch that can double as a room divider – you can see how it looks from the back and the side without having to go to the store!
Trust Tulfa’s expertise in 360-degree photography
In today’s fast-paced business world, it’s important to keep up with the latest innovations. As a 360-degree photography expert, we will completely revamp your business model. 360-degree product photography is an innovative service that provides an immersive, virtual experience. This allows potential buyers to see products from every angle. With our 360-degree photography, we can give your company a competitive edge.
Today, brands are expected to be innovative and stay ahead of the curve. In a world where technology is constantly changing, it’s no surprise that 360-degree photography is already becoming a standard feature in the eCommerce universe.
If you’re an eCommerce company, you probably already know that 360-degree photography is an exciting way to engage customers and boost sales. So, where do you start?
Talk to us. We’ve developed a full line of innovative solutions that customize dimensions, texture, and even colors of your product offering, making it more appealing to today’s consumer. We’re ready to partner with you on the next chapter of your brand story. Write to us at: [email protected]