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3D Rendering: Where creativity meets technology

3D Rendering: Where creativity meets technology

3D rendered images are widely used in marketing and advertising. They can produce photorealistic results like traditional photos despite being complex to create

The process involves transforming 3D models into 2D images, with a range of possibilities from non-realistic to photorealistic.
The intricate 3D rendering process underlies every 3D rendered image. Whether it is hyper-realistic or intentionally non-realistic, and it all starts with the 3D modeling stage. Affluent organizations like film studios used to dominate the 3D rendering process, but technology has made it more accessible. However, the current technological landscape has ushered in a new era of accessibility to this remarkable technology. Thanks to the constant improvement of software and tools required to execute the 3D rendering process. Today, organizations of nearly any size can now create 3D rendered images without depleting their entire marketing budget. Let us delve into the process to comprehend the intricacies that enable this remarkable feat.

3D Rendering

Creating a 3D rendered image that captivates and amazes viewers

The process involves a blend of strategy, technology, and creativity. It’s not only essential to have a vision for the 3D objects you wish to create, but also the appropriate tools, software, and expertise to ensure that the final output is visually pleasing to the audience. The steps involved in rendering 3D graphics include:

3D Modeling:

Object or scene is digitally modeled using mathematical expressions, by 3D Modeling artists who use software.


Software algorithms simulate natural or professional light sources, including light refraction and motion blur, to enhance the illusion of 3D dimensions. Lighting also adds to the perceived three-dimensionality of photorealistic 2D images.


The software maps surface texture by gathering information about variations in light and color, which signal to our brains the presence of different textures. Create photorealistic 3D rendered images with smooth surfaces, especially for objects intended to look realistic.


The 3D modeling software generates a high-resolution single image from the model, for various visual content applications.


3D artists edit the image after rendering to fine-tune its appearance, which may involve lighting, texturing, or other editing processes.

3D Rendering for Product Customization
3D Rendering for Product Customization

How B2C brands are optimizing their eCommerce photography

The time it takes to produce a 3D rendered image varies depending on several factors, including the context, computer graphics software, and the starting point. To illustrate, let’s examine a few examples. For instance, a B2C brand seeking to optimize its eCommerce photography may turn to 3D rendering services to generate photorealistic images of its entire product range.
Remarkably, we’ve witnessed such brands produce roughly a million high-resolution photorealistic images within a single weekend. These images are then deployed on the company’s customer-facing website, replacing traditional product photographs obtained through a photo shoot. In this particular use case, 3D rendering outperforms traditional product photography by several orders of magnitude in terms of speed and efficiency.
3D rendering offers yet another promising application in the realm of eCommerce by enabling real-time product customization for shoppers browsing on your website. This interactive 3D experience, as it’s commonly known, facilitates instantaneous real-time rendering, allowing customers to tweak the color, design, or features of a product and view photorealistic 3D visualizations of their customizations immediately.

3D rendering is a more cost-effective and flexible option

3D rendering is a versatile tool that can provide businesses with a wide range of benefits, including cost savings, enhanced visualization, and improved communication. While the cost of 3D rendering may vary depending on the application, it has become increasingly affordable thanks to advancements in software technology.

3D rendering is a better alternative than traditional product photography. 3D rendered images are also an effective alternative to product videos, which can be expensive to shoot and may require more bandwidth. The recovery of upfront investment in 3D rendering is through increased conversions and reduced returns. Moreover, 3D rendering can offer a brand access to files that are adaptable to produce immersive visual experiences in the future, such as augmented reality (AR).

3D rendering is revolutionizing the way many industries work

In today’s world, where a virtual product image can communicate rich, complex visual information, 3D rendering has become an increasingly valued type of content across various disciplines. Initially gaining popularity in TV production, filmmaking, and video game development, 3D rendering is embraced by a wide range of industries. It is important in many industries, including TV, film, video games, retail, real estate, architecture, engineering, medical imaging, and aeronautics. The era of 3D rendering has just begun. More professionals and brands are discovering the accessibility of 3D rendering software. More industries are discovering applications that make their processes faster, cost-effective, and offer better visual representations of their work.

3D image of furniture
3D image of furniture

Elevate your customer’s experience with Tulfa’s photorealistic 3D rendered images

Embrace the transformative power of 3D rendering to elevate both your brand and your customers’ experience. In today’s visual economy, high-quality eCommerce images are a key component of customer satisfaction. The cost savings that 3D rendered images provide is an exciting prospect for any brand. If you struggle with communicating complex visual information in a clear, beautiful, and cost-effective way, it’s time to consider a visualization platform that offers 3D rendered photorealistic image features. By showcasing your product’s beauty and capabilities, you can create a better customer experience and drive sales. Tulfa, based in Chicago, United States, is a leading provider of 3D Rendering services. It offers a range of solutions including photorealistic images, interactive 3D, and augmented reality experiences to help businesses thrive. Schedule a demo with one of our customer service executives to learn more. Write to us at

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