To be a leader in the furniture industry, it is imperative to stay up-to-date with the latest technology, trends, and platforms in order to better serve our customers. Digitalization, or the digitization of all products, is the latest trend in the furniture industry. As a leader in the industry, we need to have a presence online, and have available multiples digital assets including augmented reality for our customers.
Power of aesthetics
This implies that online and digital assets are growing more important and vital by the day. Online retailers the best of conveniences is increasingly becoming the preferred locations to shop, even if the product quality is poorer than those with less to display aesthetically online.
The furniture business though the last to explore online and digital methods to sell and exhibit items, has immense potential to create immersive digital assets.
The Best Way To Display Products
AR (augmented reality) is the ability to display a product or object virtually before purchasing the physical thing. With mobile devices accounting for majority of all online traffic, this new technology will fast become a customer expectation and will immediately impress.
Augmented Reality ecommerce will create a more interactive, relatable, and personalized shopping experience. Users will be able to see how an item will fit into their everyday life before they have to make a purchase. In this ‘try before you buy’ method, the product will be right in front of them as they shop online. This creates an interactive atmosphere that is similar to a retail store, where customers are able to browse product.
Going from Traditional To Modern
The furniture industry has always used traditional techniques for photography and marketing. In recent months, we have seen a tremendous surge in updates within the sector. Snug Sofa recently announced that their social and online presence resulted in a significant rise in sales. This emphasizes the value of having outstanding digital assets and images for your consumers.
Envision 3D Product Configurator is the ultimate plug-in for web developers to provide 3D models of your products. It has all the features your consumers will ever need. It is also integrated with AR technology. This meaning that your users can benefit from a 3D model even while they are away from the computer. Consumers can also experience the product in full 3D on mobile, without having to download any additional applications.
Create An Interactive Experience
Envision allows you to create 3D models of your products and put them on your website. Your customers will love being able to view your products in 3D and see how the products look. It is also a great way to increase the interactive experience on your site.
With amazing features, aesthetics and seamless usability across multiple platforms, Envision 3D allows users to experience the product in a way that is not only engaging but also fun. For instance, your sales team can use Envision to showcase multiple products and fabrics in a room that are not on your showroom floor – or they can even customise the product in real time for a customer in your store. 3D product configurators and AR plug-ins have become an essential part of e-commerce.
Interested in all things AR?
At Tulfa, we are creating powerful, thoughtful, and meaningful customer experiences that are crucial for a business’s success. In today’s age when technology is powering how we interact with brands, discerning brands trust we to deliver immersive creatives such as Augmented Reality and Virtual Reality. We are revolutionising the ecommerce industry and making customers feel special, empowered, and valued by brands.
Get in touch with our team for a demo now!