Innovative augmented reality solutions for eCommerce businesses

Innovative augmented reality solutions for
eCommerce businesses

For a free demo, write to us: hello@tulfa.com

Ecom – Product 3D Configuration and 
Silos Images 

Client's Objective: 
Strybuc tasked us with creating 4 white background renders in both RGB and CMYK formats, along with 1 dimensional image for each of their 3000 products. Despite minimal technical details provided, our challenge was to deliver realistic renders within a tight deadline of 6 months.  

Target Audience: 
Ecom executive chairs cater to a diverse audience, including office furniture retailers, online stores, interior designers, corporate procurement departments, and business owners seeking quality ergonomic solutions. 

Key Insights: 
  
Current Perception: 
Limited online visual representation of products may have hindered the product sales. 

Brand Personality: 
Ecom aims to embody reliability, quality, and professionalism. 

Target Audience: 
Ecom executive chairs cater to a diverse audience, including office furniture retailers, online stores, interior designers, corporate procurement departments, and business owners seeking quality ergonomic solutions. 

Key Insights: 
  
Current Perception: 
Limited online visual representation of products may have hindered the product sales. 

Brand Personality: 
Ecom aims to embody reliability, quality, and professionalism. 

Product Highlights: 

  • Comprehensive renders showcasing all aspects of Ecom’s products. 
  • Enhanced visual content enables clear exploration of product details.
  •  Inclusion of dimensional images facilitates informed purchasing decisions. 

Desired Perception: 
Ecom seeks to position itself as a trusted provider of high-quality products with a commitment to customer satisfaction and transparency. 

Job Challenge: 
Delivering all physical variations in furniture 3D models, including tilt options, footrings, armrests, and adjustable height, posed the primary challenge. Each variation required showcasing provided color variations in a single change, alongside augmented XR files and four camera angles of 3D rendered images per SKU. Animations were also needed to demonstrate tilting options in augmented XR files, enhancing customer understanding.   

Execution – Team Approach: 
A dedicated team implemented three quality check stages for every SKU, ensuring accuracy and minimizing errors. Leveraging AI technology streamlined workflow and improved efficiency. 

Outcome: Visual Images and 3D XR 

Final Analysis: 
Our work made it easier for Ecom’s customers to navigate through various physical and fabric color variations, providing a comprehensive view of the products and facilitating informed purchasing decisions.

See other Case Studies