Innovative augmented reality solutions for eCommerce businesses

Innovative augmented reality solutions for
eCommerce businesses

For a free demo, write to us: hello@tulfa.com

FH Casual 
Product Modelling 
+ Silo Images 

Client’s Objective: 
FH Casual tasked us with creating 3D Product Models and Silo Images for their furniture products, encompassing various fabric options. Their product range included Wood, Wicker, and Rattan Furniture with fabric pillows and cushions. Choosing traditional photography would be costly, leading them to opt for our budget-friendly 3D modeling services. 

Target Audience:
The primary audience includes potential customers of FH Casual, particularly those interested in purchasing furniture online. Additionally, interior designers, home decorators, and furniture retailers are targeted. 

Key Insights: 
a) Current Perception: FH Casual’s current perception may be limited due to the lack of comprehensive visual representation of their products online. 
b) Brand Personality: FH Casual aims to project a personality of elegance, comfort, and quality in their furniture offerings. 
c) Product Highlights: The highlights include intricate details in Wood, Wicker, and Rattan Furniture, as well as the various fabric options available for pillows and cushions. 
d) Desired Perception: FH Casual desires to be perceived as a leading provider of high-quality, customizable furniture solutions that cater to diverse consumer preferences. 

Challenge: 
The primary challenge was accurately replicating the intricate details of Wicker and Rattan furniture using 3D tools, including textures and fabric wrinkles. Matching these details to reference photographs added to the complexity. 

Key Insights: 
a) Current Perception: FH Casual’s current perception may be limited due to the lack of comprehensive visual representation of their products online. 
b) Brand Personality: FH Casual aims to project a personality of elegance, comfort, and quality in their furniture offerings. 
c) Product Highlights: The highlights include intricate details in Wood, Wicker, and Rattan Furniture, as well as the various fabric options available for pillows and cushions. 
d) Desired Perception: FH Casual desires to be perceived as a leading provider of high-quality, customizable furniture solutions that cater to diverse consumer preferences. 

Challenge: 
The primary challenge was accurately replicating the intricate details of Wicker and Rattan furniture using 3D tools, including textures and fabric wrinkles. Matching these details to reference photographs added to the complexity. 

Execution: 
We assembled a specialized 3D team with expertise in replicating real-world furniture shapes and textures. Additionally, a team of Quality Check Artists ensured the accuracy and fidelity of the 3D models.

Outcome: 
FH Casual received high-quality 3D product models and silo images of their furniture products, eliminating the need for costly photography. The visual representations facilitated a seamless exploration of various fabric variations, enhancing the overall shopping experience for customers. Moreover, FH Casual can easily update their catalog with additional fabric options at minimal cost and effort. 

Final Analysis: 
This project provided FH Casual with cost-effective and visually appealing 3D product models and silo images, improving their online presence and customer engagement. By offering detailed fabric variations and customizable options, FH Casual solidified its position as a provider of premium furniture solutions tailored to individual preferences. purchasing decisions.

See other Case Studies