Innovative augmented reality solutions for eCommerce businesses

Innovative augmented reality solutions for
eCommerce businesses

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Strybuc Product

Rendering Project 

Client's Objective: 
Strybuc tasked us with creating 4 white background renders in both RGB and CMYK formats, along with 1 dimensional image for each of their 3000 products. Despite minimal technical details provided, our challenge was to deliver realistic renders within a tight deadline of 6 months.  

Target Audience:  
Strybuc's target audiences include hardware retailers, window and door manufacturers, construction contractors, property management companies, maintenance professionals, wholesale distributors, homeowners, commercial building owners, renovation contractors, and architects/designers.   

Key Insights:

Current Perception: 
Strybuc’s brand perception needed a boost due to limited visual representation of their products online, potentially enhancing their overall brand image and market presence. 

Brand Personality: 

Strybuc aims to embody reliability, quality, and professionalism in its products and services.

Product Highlights: 

  • Comprehensive renders showcasing all aspects of Strybuc’s products. 
  • Enhanced visual content enables customers to explore product details with clarity. 
  • Inclusion of dimensional images facilitates informed purchasing decisions. 

Desired Perception:

Strybuc seeks to position itself as a trusted provider of high-quality products with a commitment to customer satisfaction and transparency. 

Job Challenge: 

The primary information provided by the client, included single photos or line drawings. This required extensive online research about product parts and appearance. With a deadline of two months or less, the task was to deliver a large volume of renders with realistic quality. 

Team Approach: 
We began with thorough pre-processing, conducting online research to supplement the client data. During modeling, line drawings was done about product parts, followed by creative visualization to ensure accuracy. Line drawings required careful consideration of colors and materials, referencing a base color chart provided by the client. To streamline rendering for 3000 products, we adopted an animation approach, dividing the workload into manageable batches. Our content creation team sourced additional product details. With a dedicated team managing modeling, quality control, texturing, lighting, rendering, and post-production, we ensured a seamless workflow. 

Visual Images: 
Models were developed and presented in augmented reality for client approval. Following approval, texturing, lighting, rendering, and post-production were executed to ensure high-quality final renders. 

Client Benefits: 
By delivering comprehensive renders showcasing all aspects of their products, Strybuc now possesses a rich repository of images for marketing purposes. The enhanced visual content on their website enables customers to explore product details with clarity and confidence, while the inclusion of dimensional images facilitates informed purchasing decisions. 

Final Analysis: 
This project demonstrates our commitment to overcoming challenges and delivering exceptional results that meet and exceed client expectations.  

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