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Tulfa 3D Glossary

A guide to commonly used 3D jargons in the eCommerce marketing arena.

360 spin

A 360 spin (also known as a 360o spin, 360o image, 360-degree spin, or 360 rotation) is a product photography technique that provides a 360-degree perspective of a product on a screen. It is utilized to provide an exact and complete representation of the items. Customers may rotate a product picture to see all of its characteristics by using a 360 spin. They may rotate the 360o image using a mouse or their finger, giving it a more engaging experience than a traditional photograph.

There are two techniques to make 360 rotations. The first method is capturing hundreds of still images of a product and digitally sewing them together. The second approach is to employ specialized hardware and software. A turntable, for example, may be used to make a continuous 360-degree rotation.

Retailers use 360 spins to provide their consumers with an engaging and informative experience. Without initially seeing the item in person, potential purchasers have the confidence to acquire it. 360-degree rotations have been shown to increase conversion rates by up to 40% while reducing product returns by up to 80%.

Related:

3D Product Configurator
360-degree Spin

3D Product Configurator

3D Product Configurator allows eCommerce businesses to define and adjust a product’s customizable elements. This enables customers to create a truly immersive online shopping experience. With a 3D Product Configurator, customers can visualize real-time product customizations in 3D, without having to leave the comfort of their own home.

By making product customization easier and more efficient, customers receive products that meet their exact specifications. This makes customers feel more valued and appreciated, as they are able to create products that are tailored to their own unique requirements.

3D configurator software is also a great way for businesses to stay competitive in the ever-evolving digital marketplace.

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3D Product Configurator
3D Configurators for Furniture
3D Configurator for Hardware

3D rendering

Generating a 3D model of the object or scene being rendered is the foundation of the 3D rendering process. This involves using a 3D modeling software to create a 3D model of the object, which is then rendered into an image. The process begins by using algorithms to simulate lighting, which will determine the overall look and feel of the image. This is followed by mapping texture and color over the 3D scene. This step will add realism to the scene and help to create a more lifelike 3D model. Finally, the information from the 3D model is converted into a high-quality two-dimensional image. This is the actual “rendering” part of the process, which involves taking the information from the 3D model and converting it into a high resolution, realistic image. The image is then ready for use in various applications, such as video games, animations and films. 3D renderings are incredibly complex and require a great deal of skill and knowledge to create a realistic and lifelike image.

3D rendering is becoming popular in architecture, and ecommerce.

Related:

What Is 3D Rendering?

Configuration

Configuration is an effective way to create products that meet the needs of customers. It allows businesses to offer customers more options and personalize their products. This can help businesses stand out in a crowded marketplace and provide customers with products that are tailored to their needs. Configuration also allows B2B and B2C customers to create one-of-a-kind products and express their individual style and interests. 

Related:

Personalization

Customization

Configuration

Ecommerce Image or Product Photos or Ecommerce Photos

Visuals are important to online buyers when making purchase decisions. They must be able to trust the goods they are purchasing, and viewing high-quality photographs is the greatest way to do so. Photorealistic two-dimensional ecommerce images may be made using software and assist buyers make informed decisions by giving accurate product information. 

This software enables ecommerce companies to generate high-quality, realistic photographs that convey the essence of the goods under consideration. These photos may be utilized to create a wide range of graphics, including interactive 3D models, 360o views, and lifestyle photographs. This allows online customers to view the goods from many perspectives and even in a realistic context, giving them the confidence to purchase. 

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Ecommerce Image

Product Photos

Ecommerce Photos

FBX

FBX is a popular 3D data exchange format that was developed as the original file format for Kaydara’s Filmbox motion capture application. This file format enables 3D artists to export their pictures to a variety of software packages and gaming engines, making it an excellent alternative for online consumers seeking for a 3D model. The FBX file format is simple to use and works well with a variety of programs and devices. It also enables animations, making it an excellent alternative for producing complicated 3D graphics. The file name and extension (.fbx) are derived from the phrase “Filmbox,” a homage to the popular motion capture tool’s past. 

Because it is very adaptable and can be used for both game development and 3D modelling, FBX is a popular choice for 3D artists and developers alike. It has become an industry standard, enabling for collaboration and interoperability across various applications and gaming engines. The FBX file format is simple to use, highly compatible, and provides 3D artists with a great level of flexibility. 

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What is a FBX 3D File Format?

Interactive 3D

Interactive 3D (also known as 3D visualization) is a new technology that is changing the way people engage with things online. Customers may interact with three-dimensional products in three dimensions by integrating a 3D viewer inside an ecommerce website, allowing them to rotate, zoom, adjust colors, and edit features. Customers may obtain a better idea of how things will appear, fit, and work in their home, office, or other living space. 

This technology is particularly beneficial in the realm of ecommerce, where buyers are unable to physically touch or engage with the products, they are contemplating purchasing. Customers that use interactive 3D technology get a far more realistic representation of the product they’re interested in, allowing them to make an informed decision about whether or not to buy it. 

Interactive 3D impacts customer service. Customer service employees may deliver more precise and extensive product information to consumers by allowing them to perceive things in three dimensions. This can help clients make better, more educated purchasing decisions, leading in higher customer satisfaction. 

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Interactive 3D

OBJ

The OBJ 3D file format is aptly named for its purpose of storing 3D objects. It was developed for the Advanced Visualizer 3D modeling package, which was popular in the 1980s. Even though the original package has become obsolete, parts of its code have been transferred to its successor, the Maya 3D editing suite. OBJ is a powerful and versatile format that is used to store high-quality 3D models and meshes, suitable for many applications. 
This format is preferred by many 3D artists and developers due to its ease of use and support for various features. It offers the ability to store surface normals and texture coordinates in addition to geometric data. Additionally, it is capable of storing detailed information on the appearance of an object, such as color and materials. This makes it an ideal choice for creating high-quality 3D models with striking realism. 
Overall, the OBJ 3D file format is a popular choice for storing 3D objects and meshes. It is a versatile and powerful format, capable of storing various data about an object’s appearance and properties. This makes it a great choice for anyone looking to create high-quality 3D models with realistic visuals. 

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OBJ 3D File Format

Photorealistic 2D

Photorealistic 2D images are an efficient and cost-effective alternative to traditional product photography. Rather than having to set up a physical photo shoot, these images can be generated by software that interprets a 3D file. This allows for a more consistent and accurate representation of the product. In addition, these images can be quickly and cheaply produced, saving time and money. 

One of the advantages of 2D images is that they can be tailored to fit any format or size. This makes them ideal for use on websites, in catalogues and for other marketing materials. They can also be used to create mock-ups for product presentations, allowing companies to show off their products without the need for expensive photo shoots. 

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Tulfa Virtual Photographer

3D Commerce

3D commerce is a growing force in today’s visual economy. Ecommerce brands can incorporate 3D commerce into their operations by adding 3D elements to their existing lead gen, sales, marketing, or product offerings.

Ecommerce websites are revolutionizing shopping experiences. With interactive 3D or 360º images, they are providing a more immersive experience that allows shoppers to make informed purchases. Web AR (Augmented Reality) is one way that ecommerce websites are utilizing this technology. Web AR allows customers to virtually “try on” items like clothing and accessories to get an idea of how they look before they buy. This technology helps shoppers can also use their mobile device’s camera to view the product from different angles and get a better feel for its size and shape.

In addition to web AR, ecommerce websites are also using AR applications for mobile devices. These apps allow customers to view products in 3D, offering a more realistic and immersive experience.

Brands can integrate 3D commerce into their operations by incorporating it into their existing lead generation, sales, marketing, and product offerings. With 3D commerce, customers can explore a product in detail, from all angles, and even customize it with different colors, textures, and sizes. This level of interactivity gives the customer the confidence to make an informed decision about their purchase.

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3D eCommerce

3D Models

3D models and photorealistic two-dimensional images are key elements of successful eCommerce online sales. 3D models allow customers to get an accurate, realistic representation of an object, while 3D assets provide an immersive virtual experience. With photorealistic images, shoppers can clearly see the texture, detail, and the colors of the product.

One of the most important aspects of 3D models and photorealistic images is the use of materials. By adding colors to the 3D models and 3D assets, it gives them a more realistic look and feel. Textures can also be added to simulate the real-life texture of an object. This helps customers to better understand the product and feel more confident in their purchase.

Lighting is also important in creating photorealistic images. Through the use of real-life lighting, objects can be given a sense of place and realism. This helps to create a more immersive shopping experience and allows customers to better visualize how the product will look in their own home.

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3D models for e-commerce

Augmented Reality

Augmented Reality (AR) enables you to view interactive 3D images captured by a smartphone or other device, ecommerce brands are now able to provide shoppers with a more immersive and realistic experience when shopping for items like furniture and appliances. With this technology, shoppers can see exactly how the product will look in their home or office, giving them the confidence to make purchase decisions.

Augmented Reality also reduces the need for physical showrooms and allowing for more efficient product demonstrations. This technology is also being used to help customers find the right size or shape of item for the space they have available. This is particularly useful for items such as furniture and appliances, as shoppers can position them to ensure they fit correctly and look great in their home or office.

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Augmented Reality

Customization

Customization is a popular method of product development that allows customers to choose from a set of modifications such as color and additional attributes. This is different from configuration, which involves specialized modifications, and personalization, which lets customers create one-off, unique items. 

Customization is often used in industries such as apparel, automotive, technology, and furniture to create a product that is tailored to each customer’s individual needs and desires. This allows customers to create a product that is unique to them, rather than having to choose from a set selection of pre-made items. Companies can also utilize customization to create products that are more affordable, since they are able to reduce inventory costs. 

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Personalization

Customization

Configuration

Ecommerce photography

Visuals are essential to the success of any ecommerce company since they contribute to the creation of an engaging and immersive buying experience for the online shopper. 

Today’s ecommerce photography is growing more complex, with a variety of rich media assets like as films, 360o photos, interactive 3D, and more. These assets enable customers to have a better knowledge of the product before purchasing it. Videos, for example, may give a more dynamic and interesting experience than static photos. Additionally, customers may study the goods from every angle with interactive 3D photos and 360o photographs. 

The utilization of these rich media assets also helps retailers to stand out from the competition and provide their consumers with a distinctive and interesting shopping experience. 

Ecommerce companies can give customers with the information and assistance they need to make an informed buying decision by utilizing the power of visuals. Ecommerce companies can create an immersive, engaging shopping experience with the correct images, which helps to generate sales and promote customer loyalty. 

Related:

Ecommerce Photography

glTF

The GL Transmission Format (glTF) is an open-source 3D file format designed to speed up and simplify the transmission and loading of 3D objects, scenes, and data. glTF enables 3D data interoperability and portability by guaranteeing that files are small in size and independent of runtime. Since 2015, the format has been freely available to the public, with the added benefit of being both royalty-free and open-source. 

The ability of the glTF format to minimize the loading time of 3D objects and scenes is one of its key features. This is because glTF files are geared for rapid loading, with files that are often significantly smaller than those in other 3D formats. As a result, developers may give consumers with as realistic 3D experiences as possible without sacrificing loading speed. 

Furthermore, glTF is intended to offer a fuller depiction of 3D scenes. Lighting, textures, materials, animation, and post-processing effects are among the characteristics supported by the format. As a consequence, developers may fully utilize the capabilities of 3D graphics software, as well as real-time rendering capabilities. 

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Everything You Need to Know about glTF

glTF vs FBX: Which Format Should I Use?

Lifestyle photography

Lifestyle photography is an important aspect of ecommerce product photography. It helps to demonstrate the scale of the product and give customers an idea of how the product may be used. It can also help to convey a brand’s identity and personality. By creating images of people in environments that are in line with the company’s values, lifestyle photography can help to create a stronger connection between the brand and its customers. 

For example, if a company specializes in outdoor gear, lifestyle photography could show people wearing and using the products while they are participating in outdoor activities. When potential customers see these images, they can better visualize how they might use the product and associate it with an outdoor lifestyle. This type of lifestyle photography helps to create an emotional connection to the product and the company’s values. 

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Lifestyle Photography

Personalization

Personalization is a useful tool for ecommerce marketers looking to increase customer loyalty and engagement. It allows customers to customize their product in a unique way, creating a one-of-a-kind product that is tailored to their individual needs. It is different from customization, which enables consumers to choose from predetermined options. For example, a customer might choose from a selection of colors or sizes for a particular item. Configuration, on the other hand, is the act of assembling a product from a range of components. 

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Personalization

Customization

Configuration

CPG