What is Amazon A+ Content?

What is Premium Amazon A+ Content / Enhanced Brand Content?

Benefits of Amazon A+ Content

Who is Eligible to Create Amazon A+ Content?

How to Create Amazon A+ Content

How to Fully Optimize Your Amazon A+ Content

Testing Your Results

To thrive on Amazon, it’s essential to stand out from the competition. Leveraging the tools and features Amazon offers is a powerful way to enhance your product listings and boost sales.

One particularly effective feature is Amazon A+ Content. These enhanced product descriptions are designed to captivate attention, increase conversions, elevate brand awareness, and drive overall sales.

What is Amazon A+ Content?

Amazon A+ Content is a feature within Seller Central that lets brand owners craft visually appealing product descriptions for their Amazon listings. Previously known as Enhanced Brand Content, A+ Content is available to brand-registered third-party sellers and all vendors, free of charge.

Boost Sales with Captivating Product Listings:

Amazon A+ Content brings your brand’s story to life by incorporating videos, enhanced images, shoppable product comparison charts, and more into your product detail pages.

Basic A+ Content can boost sales by up to 8%, while effectively implemented Premium A+ Content can increase sales by up to 20%.

Without A+ Content, you’re limited to 2,000 characters and can’t include images or graphics. A+ Content, however, offers various modules to completely customize your product descriptions, keeping potential customers engaged.

Where Does A+ Content Appear on Amazon?

A+ Content appears under the Product Description section on a product detail page. When you create Amazon A+ Content, it replaces the standard text product description.

What Does Amazon A+ Content Look Like?

Amazon A+ Content can be customized to include images, infographics, and descriptive text, creating a more engaging and informative experience for customers.

What is Premium Amazon A+ Content / Enhanced Brand Content?

Premium A+ Content, or A++, or Enhanced Brand Content is an advanced version of the standard A+ Content. Previously exclusive to Vendors or through Amazon Launchpad, it is now available for free to qualifying third-party sellers on Seller Central. Premium A+ Content includes interactive features, larger images, enhanced comparison charts, carousel modules, and video modules.

Boost Sales by Enhancing Listings

Share Your Brand Story

Elevate brand awareness with engaging content that narrates your unique story and highlights what makes your products exceptional.

Reduce Customer Returns and Negative Feedback

Help customers make informed purchasing decisions by providing accurate product representations and proactively addressing common questions.

Encourage Repeat Purchases

Create a dedicated Brand Story that fosters customer connection and encourages exploration of other products in your catalog.

Eligibility for Premium A+ Content / Enhanced Brand Content

To qualify for Premium A+ Content, you must:

• Have all Brand Owned ASINs in your catalog containing a published A+ Brand Story.
• Have at least five A+ Content project submissions in “Approved” status within the past 12 months.

Premium A+ Content is currently free during a promotional period, but Amazon may charge a fee in the future. Any content published during this promotion will remain live even if a fee is introduced.

Features of Premium A+ Content / Enhanced Brand Content

Premium A+ Content includes:

• Interactive hover hotspot modules
• Multiple video modules
• Enhanced comparison charts
• Larger images on the detail page
• Carousel modules
• Q&A module

Benefits of Amazon A+ Content

1. Increase Conversion Rates: A+ Content can boost your conversion rate by up to 3%-10%, according to Amazon.
2. Reduce Returns and Negative Reviews: Detailed product descriptions with images and infographics help customers make informed purchasing decisions, reducing returns and negative feedback.
3. Showcase Your Product: Use customizable modules to highlight your product’s features and benefits.
4. Tell Your Brand Story: A+ Content allows you to share your brand’s story and connect with customers on a deeper level.
5. Improve Readability: Visually appealing layouts make your product descriptions easier to read and more engaging.

Who is Eligible to Create Amazon A+ Content?

To create A+ Content, your brand must be registered under Amazon’s Brand Registry Program. The requirements include:

• A registered and active text (word mark) or image-based trademark (design mark) that appears on your products or packaging.
• Brand Registry applications must be submitted by trademark owners.

If your brand is approved, you can start creating Amazon product descriptions using A+ Content for free.

How to Create Amazon A+ Content

1. Access the A+ Content Manager:
   • In Seller Central, hover over Advertising > A+ Content Manager.
   • Click ‘Start creating A+ content’.
2. Select the Type of A+ Content:
   • Choose between a Basic “Enhanced Product Description” or a “Brand Story”.
3. Add Content Name and Language:
   • Create a Basic A+ Content description.
4. Add Modules:
   • Choose up to seven modules for your A+ Content. Here is a preferred layout:
     • Module 1: Logo
     • Module 2: Image Header With Text
     • Module 3: Standard Image & Dark Text Overlay
     • Module 4: Standard Single Image & Specs Detail
     • Module 5: Standard Single Left Image
     • Module 6: Standard Single Left Image
     • Module 7: Standard Three Images & Text
5. Apply to ASIN(s):
   • Select the ASINs for which this A+ page will be applied.
6. Review and Submit for Approval:
   • Refer to Amazon’s A+ Content Guidelines to ensure compliance. The approval process can take up to seven days.

How to Fully Optimize Your Amazon A+ Content

1. Provide Unique and Relevant Product Information:
   • Include detailed information and your unique selling proposition (USP).
2. Make the Content Easy to Consume:
   • Use short, informative text and highlight key information in images.
3. Answer Common Questions:
   • Address frequently asked questions from reviews and feedback.
4. Alt-Image Keywords:
   • Add keywords to each image for Google indexing and screen reader applications.
5. Analyze Competitors:
   • Improve your content by examining and surpassing competitors’ listings.
6. Create Great Images & Infographics:
   • Combine text and visuals to enhance customer understanding and engagement.
7. Provide Real Value:
   • Focus on informative and valuable content rather than filler.
8. Follow Your Brand Guidelines:
   • Maintain a consistent tone and design for your brand.

Testing Your Results

To determine the effectiveness of your A+ Content:

1. Track Your ‘Unit Session Percentage’ and Sessions:
   • Monitor conversion rates over 2-4 weeks to measure progress.
2. A/B Test Different Layouts, Text, and Images:
   • Experiment with different elements to find what works best.
3. Use the ‘Manage Your Experiments’ Beta Tool:
   • If available, this tool can help you A/B test your A+ content pages.

Is Your Amazon A+ Content Optimized for Mobile?

Amazon automatically formats A+ Content for mobile apps and browsers, but you should preview it in both desktop and mobile views to ensure it looks good.

Is Amazon A+ Content Indexed?

While your A+ Content images and text aren’t indexed within Amazon, they are indexed by Google. Keep your old text description filled in for keyword indexing by Amazon.

Empowering Your Amazon Success with Enhanced Brand Content

To truly thrive on Amazon and distinguish yourself from the competition, leveraging advanced tools like Amazon A+ Content and 3D product modeling is essential. These features empower you to craft visually captivating product listings that not only engage potential customers but also elevate your brand’s narrative and drive significant sales growth.

With Amazon A+ Content or Enhanced Brand Content, you can transform standard product descriptions into immersive, informative showcases that highlight your product’s unique qualities. From incorporating videos and enhanced images to using shoppable product comparison charts, A+ Content provides a comprehensive suite of tools designed to boost conversions and foster customer loyalty. Premium A+ Content, with its interactive features and advanced modules, further enhances the shopping experience, potentially increasing sales by up to 20%.

Maximize Your Amazon Presence with 3D Modeling and A+ Content

Integrating 3D product modeling offers a competitive edge, allowing customers to interact with your products in a highly detailed and engaging manner. This advanced visualization not only improves customer understanding but also reduces return rates and fosters confidence in your products.

By combining these powerful elements of Design and Creativity, Tulfa enables eCommerce businesses to maximize their presence on Amazon, creating standout product listings that captivate customers, build brand awareness, and drive sustained success. To know more, write to us at: hello@tulfa.com