Innovative augmented reality solutions for eCommerce businesses

Innovative augmented reality solutions for
eCommerce businesses

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What is Augmented Reality? Open your eyes to this new vision

What is Augmented Reality? Open your eyes to this new vision

Augmented Reality means “expand your reality”. Augmented Reality is a new frontier in the world of technology. It combines the real world with virtual elements to create a new environment with the help of computer vision and machine learning. 

Augmented reality, or AR, is an overlay of digital information in the real world. It combines the physical world with computer-generated virtual elements, projected in our field of view through smart glasses or smartphones. In Augmented Reality, the physical and virtual worlds recognize each other and interact with the help of computer vision and machine learning. 

Enter an immersive world
How different is AR from VR? 

As similar as augmented reality (AR) and virtual reality (VR) seem to be, there are a lot of differences. AR utilizes technology that enhances and blends the real world with the virtual world. Virtual Reality replaces the real world entirely with a computer-generated world. It’s no surprise that the experiences, technologies, and devices used in these two types of realities differ.

Virtual Reality (VR)  

VR is an alternate reality which completely immerses the user in an artificial environment. It requires specific sensory equipment, headsets, and gloves. Interactions within this alternate reality are digital. 

A higher level of interactivity
Augmented Reality (AR) 

Augmented Reality (AR) is a technology that lets you see virtual images projected into the real world. This means that you view the real world through a mobile phone camera, and the virtual image is projected onto it. Simply put, customers know that AR experiences are created around the real world.

Nike´s Snapchat filter
With AR, discover a new way to interact with the world 

Augmented Reality has the capacity to bring super-realism to the screen and make it look as if you are looking at a real-life experience. This is done by bringing in high-end 3D models with every bit of detail in them and making them appear as if they’re in the same space as you. 

The most popular use of AR is currently focused on social media, with Snapchat and Instagram filters. This shows that people want to experience augmented reality as a part of their daily lives. From enhancing selfies to creating enriched images to share with the world, people are enjoying the AR experience. The adoption of AR filters on social media represents people’s yearning for an immersive experience. 

The AR revolution is inevitable 

Using your smartphone, a future user can walk into a furniture store virtually. They can see how a piece of furniture will look like in their living room. This is a useful application for people looking to buy furniture. Now, customers don’t have to spend time or money going to the store every time they want to buy a new piece of furniture. 

The future of Augmented Reality is bright. Smart glasses are already changing the way we experience the world. Users can access information directly in front of their eyes, with AR-glasses. An entire augmented vision of the world will be available, with hands-free experiences. 

AR will play a big part in the evolution of human and computer interaction. Truly, the future is bright for Augmented Reality. 

Accelerating eCommerce shopping
Give your brands the AR advantage with Tulfa 

Tulfa is a multinational based in the United States. We assist worldwide businesses in becoming efficient marketers in the digital economy. Based in Chicago, the firm has helped a number of Fortune 500 companies provide their clients with a next-generation eCommerce experience by leveraging Augmented and Virtual Reality.  

Let’s connect to find out what Tulfa can do for your company. E-mail us at

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