Out of every factor that influences people to buy a product, none is more important than relatability. When most consumers look to buy a product online, they seek a visual representation that connects them to the product. While product images can give them a good idea of what they’re buying, many consumers agree that watching product videos is a far more engaging experience.
A recent survey revealed that 72 percent of respondents said they would rather use video to learn about a product or service.
In this blog, we reveal three reasons why you should start using product videos now, as well as six examples to help you get started. Read on to learn more!
Reason #1: They Generate More Leads
According to SocialMediaToday, 83 percent of video marketers say video helps them with lead generation.
Sellers know how important it is that their product pages get noticed. More views mean more clicks, leading to more sales. Sellers also know that the primary way to get noticed is to appear in as many Google search results as possible.
Before, Google would simply list the most relevant websites, but now, at the top of nearly every search result, videos are displayed front and center. Most video that appear are from YouTube, so posting videos with the right SEO keywords, compelling titles, informative descriptions, text transcripts, and attractive thumbnails is essential to getting your videos seen by Googlers.
While not necessarily imperative for many brands, videos are 53 times more likely to get your products those coveted front-page Google search results.
Reason #2: They Are Mobile-Friendly
As time goes on, smart phones continue to overtake computers as the primary device on which consumers choose to shop. Nearly every successful seller has already taken steps to create mobile-friendly customer experiences.
When browsing products on their phones, the last thing shoppers want to do is read a block of small text to get information; this is where product videos come in. Most mobile users find videos much more accessible and informative than textual product descriptions. In fact, mobile video consumption rises a staggering 100 percent every year.
Additionally, many marketers have started using social media apps to specifically target mobile shoppers, integrating videos on platforms like Facebook, Instagram, and TikTok.
Mobile optimization is critical. Your video content should be prepared and tested for viewing on multiple devices and screen sizes. The best mobile videos are brief, fun to watch, and contain a call to action at their conclusion, usually a link to a webpage or app.
Reason #3: They Enhance Websites and Product Listings
As previously stated, customers want to feel connected to the products they browse before they buy. Just as important as accurate, compelling product information and photos are videos.
According to DemoDuck, conversion on product pages with video content was found to be 160 percent higher than normal. Videos also benefit retail websites, as including a video on a landing page can increase conversion rates by 80 percent.
Not only do they add variety to your product listings, but they are also a chance to appeal to a consumer’s emotions using specific music, imagery, and messaging. Many longtime brands attempt to evoke nostalgia by presenting the same products that consumers used during their childhoods.
Water polo retailer Kap7 cited marketing videos as a major factor for the company’s recent explosive growth of 400 percent in revenue.
Six Effective Types of Marketing Videos
To conclude this blog, below are six types of videos that we hope give you some ideas on where to start with video content. This is in no way an all-inclusive list; no matter what kind of video you make, ensure that it’s informative, creative, and fun for the consumer to watch.
1. How-To Guides
The perfect videos for products that require additional knowledge or contain several steps for usage. Common kitchen appliances often feature these videos on their product listings.
2. Product Use Videos
Like lifestyle photography, this kind of video works well for evoking emotion within your viewers, like nostalgia, satisfaction, relaxation, hunger, or thirst. A great example of this is the classic Coca-Cola advertisement.
3. Assembly or Installation Video
Any product that is shipped with multiple parts or installation mounts highly benefits from this kind of video. Commonly used for furniture products.
4. Close-Ups
These videos give your viewers a more intimate experience, ideal for products with intricate details, like jewelry. They are also commonly used to depict freshly made food.
5. Storytelling Videos
These videos build a connection with their viewers by telling a story about the brand or product itself. Many people who shop vegan seek information on how a product is made that is usually included in this type of video.
6. Testimonial Videos
These videos are also effective in building trust in your brand and products. They are easily made by sourcing quotes or user reviews from satisfied customers and can spur potential customers into impulsively buying a product just because it is widely enjoyed by others.
Save Time and Money
Investing in help is always a smart option for companies that lack the knowledge or expertise to create content that drives sales. Content agencies, like Tulfa, are a great asset to businesses that want to accelerate their growth.
We’re here to help. Shoot us an email or reach out to us on social media. As one of eCommerce’s leading content agencies, we make sure customers notice and purchase your products. Check out our affordable services for more information and a free sample of our work.
