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10 Ways photos are going to harm your e-commerce conversions

10 Ways photos are going to harm your e-commerce conversions

In e-commerce, it is quite transparent that customers will buy based on what they see. Even if you try to explain the product in an extremely professional manner, they would still prefer to judge it by its picture.

Pictures have a great role to play in e-commerce conversions especially when we have so many issues of plagiarism sprouting around the world.

In an era of tough online competition, e-commerce conversions have become a very critical part that determines the well-being of an e-commerce site. Now, all you must do is know where you are lacking in terms of displaying pictures and other factors related to it. Thus, here we will tell you about a few points that prove how your product image is affecting your e-commerce conversions in the wrong way.

How not to harm your site with images

  • Avoid using stock images as they do not speak exclusively of your brand
  • Be creative and non-repetitive
  • Use bigger picture with good resolution
  • Do not use poor quality images
  • Carefully edit pictures
  • Include genuine content with pictures

Stock photos

Stock product images are available in plenty when you look over the internet and, in some ways, help a lot in finding royalty-free images. But, as you know, they are not exclusively available for you and many people are likely to use them. So, when you add them to your website, it affects e-commerce conversions because it does not exclusively speak for your brand.

Also, they are not taken by you, so the vision behind those photographs may not be what you are trying to present. Hence, we would suggest you limit the use of stock photographs to save your e-commerce conversions from declining and use original product images for your website.

Thumbnail size images

Product image plays a vital role in e-commerce conversions, and you must make sure that you provide a bigger image rather than a small thumbnail. The product image should have a high resolution so that it does not get blurry when the customer tries to zoom in. Add a good quality product image to enhance your e-commerce conversions.

Make sure that every component is visible when the customer tries to zoom in and analyze the product image. Do not leave the picture in its thumbnail size. Instead, upload an enlarged image for the same to get maximum e-commerce conversions.

Images without purpose

Most of the retailers don’t want to leave their page empty; that is why they use some product images to fill. But this is not a healthy practice for e-commerce conversions because pictures that are out of context do not impress customers. Hence, to achieve the right e-commerce conversions, you must target the audience with the right kind of images instead of simply filling it up.

Otherwise, it becomes a distraction, and the customers don’t get relevant information about the product from the image. In the image presented above, it does not look like the product is a book for mothers because the image is very confusing. In such cases, even when customers are looking for the product, they don’t recognize it well due to improper appearance present on the thumbnail.

Make sure whatever product image you add; they speak to customers about the details of product.

Poor quality images

The next rule about uploading a product image is its quality. Even if it describes the product efficiently, the poor quality and blurred appearance lead to disappointment, and the customers bounce off from your website.

Not taking care of the quality of the product image can cost e-commerce conversions. Do not upload a blurry or cropped image that doesn’t give an appropriate idea about the product you are trying to sell.

Editing errors

Editing errors are the worst thing you can let your customers notice about your product image. Make sure you leave no scope of doubt for the buyers because any distortion in the image will lead to a decline in e-commerce conversions.

According to a research study, it was found that editing errors always caught the customers’ attention and pointed it out quite often. In this age where social media exposure is grooming exponentially, you don’t want your website page to go viral as meme material!

Fake employee pictures

Ever noticed the call center websites showing the picture of the same call representative? This may be funny for you but not to the website owner because people visiting their site feel like they don’t have an original image to upload.

Having a website entirely dependent on e-commerce conversions, you must take care of such mistakes and allocate some money to have your own original product image instead of repeatedly depending on the same royalty-free images. Some years down the line, when your e-commerce conversions will be shining bright, you will realize that all this while the effort was worth it.

Photos with inappropriate content

Many retailers prefer models representing their products, but is it feasible all the time and for every product? It is wise to have such representation goals, but some products are better without models holding them in their hands. Consider a calculator being represented by a model, but will you be able to see all the keys and functions of the calculator? In such cases, it is better if you upload the clear image of calculators and label the parts so that it is clearly visible to the customers.

Crowds of people

Do not choose unauthentic pictures that are not related to your website in any way. Pictures that have crowds of people or people running in different directions don’t really make any sense unless you are trying to convey something very apt related to the same. We have seen retailers upload anxious people’s images to ask their customers to hurry up for sale.

It seems very out of context when such things are uploaded because it clearly indicates that you have not done much research, and it was last-minute work.

To improve your e-commerce conversions through product images, you must avoid pictures that may distract your customers.

Images that load slowly

What’s the point of adding a product image if a customer leaves even before the picture is fully loaded on the page? Yes, we are talking about extremely high-resolution images that take too long to load fully on the page. Any media to be used on the page should be chosen wisely and should not affect the speed of the page in any way. If such is the case, you might want to do something to enhance the website’s speed, or you must upload images that load within a second or two without fail.

The speed of the website or loading of the product image affects e-commerce conversions very poorly.

Replica of stock photos

Some retailers don’t take stock photos, but they recreate the stock photos that are already available everywhere over the internet. Just think before you do this, because at the end of the day, you are anyways doing the things that have already turned off the customers.

You must not recreate the stock photos already available as this will also affect your e-commerce conversions rates sooner or later.

Hence, after looking at all the above points, if you are worried about the future of your business, then don’t. You can always buck up and get more e-commerce conversions if you work towards uploading better content such as pictures, videos, and product descriptions. This is how a picture plays an important role in e-commerce conversions, and you must take care of these points hereafter to keep increasing your e-commerce conversions.

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