Augmented reality gives sellers the ability to set their products apart from the competition by offering consumers new shopping experiences. Using just their phone cameras, shoppers can try, swap and customize products in their homes before buying. According to a recent study, 47% of consumers would pay more for a product they can customize in AR (Accenture).
Retailers need all the help they can get right now, and AR is their potential secret weapon. 3D models are hugely beneficial to sellers due to their fast production rate and low cost, much more inexpensive than using studio space, equipment and photographers to produce standard product images. Sellers are catching on quick, so don’t let your business get left behind!