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Content Marketing Manager

Content Marketing Manager

What makes Tulfa a GREAT fit for you? When you join Tulfa, you’ll join a fast-paced, dynamic team and play a key role in our company’s continued double-digit growth. We’re a people business. From talent acquisition and management to compensation, benefits, analytics, and operations, finding and keeping the right people is the core of our strategy for success. You’ll work alongside smart, creative, motivated colleagues and have unlimited opportunities to grow. If you love working with people and making the connection between great talent and company success, we want to connect with you. 

Are you looking for a fast-paced career with outstanding advancement potential at a global market leader? If so, think about Tulfa Inc. The world’s leading content production studio, Tulfa Inc delivers 360° rich and interactive product page content for our Fortune 500 clients to create best in class digital experiences for their consumers, every day. 

By joining the Tulfa community, you empower yourselves to make an impactful difference in the business ecosystem. As one of the top 5 global content agencies, we believe in bringing out innovation through words and visuals. As a Content Marketing Specialist at Tulfa, you will be a part of a revolution – contributing to the growth of e-businesses by enhancing the consumer experience. Not just professional growth, we also provide you with the opportunity to grow on a personal level. 

Tulfa – An Exciting Ride… 

Tulfa offers you with a wide range of opportunities to explore yourself even when you are outside work. 

We host lunches, outings, movie nights, gym memberships, and what not? We also host weekly fun events to introduce the F-word (fun) at work.  

Our insatiable need for newness, uniqueness, and adventure drives us to keep exploring new ways to have fun. Get on board with us, and we promise an exciting ride. 

Discrimination is alien to Tulfa, and we are continually evolving to make ourselves more inclusive, and our accessible policies – virtual working, paid leaves, and flexible timings are just a few.  

Benefits & Perks                                                                                                           

Work and fun… explore the best of both worlds at Tulfa 

  • From PTO to paid parental leave to movie and gaming sessions, we work hard and party harder! 
  • Though we maintain a strict client-centric approach, we also believe that there is life at work and life outside work. 
  • We make constant efforts to make our associates feel encouraged and supported, so there is a healthy work-life balance.   
  • Flexible Spending Accounts  
  • Comprehensive health plans  
  • Our associates enjoy annual health check-ups, partially subsidized gym memberships, and health communications.   
  • As a Tulfa employee, you are our biggest asset, and we do take care of your future with life insurance and company-sponsored 401(k) plan.  

Tulfa U  

We provide you with every opportunity required to grow professionally. Tulfa U serves as a platform to share your expertise across industries.   

Introduction to the Role 

The moment you join Tulfa’s Marketing, you’ll set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumer 

When you join Tulfa’s Marketing, you’ll set your career on track for outstanding achievement with a company that knows no limits. We’re the leader in our industry, achieving double-digit growth by helping clients make create amazing digital experiences for their consumers 

Our Content Marketing specialists earn uncapped commissions, generous performance-based rewards, and exceptional benefits—along with top training and support, and all-expense-paid luxury incentive trips to exotic locations around the world for high performers. If you’re coachable, persistent, smart, executive-savvy, and looking for your next great adventure, Tulfa Inc is the place for you 

The ideal candidate is customer obsessed, has a strong bias for action, is detail oriented, and delivering results in an ambiguous environment. They are adept at collaborating with a variety of marketing stakeholders and responding professionally to feedback and direction change. They are comfortable prioritizing effectively in a fast-moving environment and communicating clearly and persuasively. They are able to identify and communicate a clear vision to a diverse group of stakeholders and drive ideas to completion. In addition to strong graphic design skills, a candidate must have strong strategic and systems thinking. They must have excellent communication, presentation, and interpersonal skills and the ability to gracefully present and defend their design decisions to senior leadership 

Come be a part of our incredible growth organization! 

Key Responsible: 

  • Content Support: Assist digital staff to monitor, produce, and publish original content for both athlete and company-owned platforms 
  • Digital Strategy: Provide recommendations and execute strategies blog post, keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with revenue goals. 
  • Develop Creatives: Develop creatives for various social media platforms to execute campaign content creation and promotion. 
  • Analytics: Create reports on content performance, understanding what brings people to the websites, what drives their actions, and how content can positively influence their experience. 
  • Content Writing: Writing own Search Ad Copy for various platforms build and optimize landing pages 
  • Keep pace with search engine and PPC industry trends and developments. 
  • Blog Posts: Own the blog calendar and work with various stakeholders to establish a rapid, high-volume publishing cadence that supports Tulfa’s content marketing and SEO efforts. 
  • Search Engine Optimization: Keep pace with search engine and PPC industry trends and developments. 
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals. 
  • Monitor and evaluate search results and search performance across the major search channels. 
  • Perform traffic and competitor analysis regularly to maintain an edge 
  • plan, design, and execute paid social (Facebook, Twitter, LinkedIn) campaigns from execution to completion 
  • Campaign trafficking, campaign launch, reporting, and analysis – Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools 
  • Optimize campaign performance towards acquisition, activation, retention, and reactivation goals. 
  • Analyze & report on campaign KPIs to key stakeholders. 
  • Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.) 

What you’ll do? 

  • Apply SEO best practices to create content that generates high-volume search traffic 
  • Design and produce print and digital marketing materials including e-blasts, blogs, sell sheets, web ads, print ads, landing pages/microsites, social media graphics etc. 
  • Running A/B tests across paid search campaigns & landing pages 
  • Design and mark-up files with copy, photo, video and graphic elements 
  • Develop compelling and thoughtful layouts for email campaigns, blog postings, job postings, and other digital assets that support both the beauty of our solutions and the story of our brand (digital & print) 
  • Leverage digital marketing channels to build awareness, generate sales, increase conversions and enhance customer loyalty, marketing database, email, social media, retargeting, and display advertising (SEO/SEM a plus) 
  • Create and Maintain (short and long term) calendars for D2C, B2B, Product Launch, Tradeshow and other Marketing Campaigns 
  • Update and maintain the design/content of websites (utilizing HTML/ PHP platform but should have flexibility) 
  • Day-to-day maintenance and content management including updating homepage and featured content across the site, blogs etc. 
  • Set up test and deploy email marketing and social campaigns (presently using CTC) 
  • Manage social media platforms (Facebook, Instagram etc.) 
  • Thorough understanding of the digital and social creative world, best practices, trends & visual storytelling across all traditional and emerging social platforms. 
  • Research, identify and develop relationships with social media influencers in key markets and provide recommendations for possible collaboration, tracking all partnership work 
  • Keep abreast of key industry trends, best practices, and competitive insights and emerging social media trends such as photography, postings, hashtags, etc. 
  • Track Social and Website Analytics and Report Key Metrics to Management 
  • Manage annual Catalogue updates and print production; liaising directly with printers as needed 
  • Design and produce promotional materials for trade show events, including small and large signage, postcards, flyers and other engaging/promotional materials 
  • Manage photoshoots (story board) and “Glam-shot” creation for product and brand marketing 
  • Maintain visual/branding continuity for all aspects of marketing campaigns across all media and other initiatives 
  • Managing product image collections and content for e-commerce site and other customer requests Must have hands on consumer product experience; luxury brands/branding a big plus. Candidate should be organized and work well in a fast pace environment. Exceptional attention to detail required. 

What you’ll need? 

  • Experience executing & optimizing large scale Paid Digital Campaigns 
  • Minimum of 4-6 years of content writing experience and you must be willing to own end-to end set up, execution, measurement & optimization of paid search campaigns on Google & Bing 
  • You must be willing to own end-to end set up, execution, measurement & optimization of paid search campaigns on Google & Bing 
  • Proficient to advanced knowledge of Microsoft Excel (pivot tables, VLOOKUP, & IF functions) & SQL 
  • You know your way around: AdWords, Google Analytics, Google Optimize & HubSpot 
  • Must have prior experience with copywriting for paid search and paid social ads 
  • Knowledge of running PPC campaigns on Facebook, LinkedIn & Twitter will be beneficial 
  • Good to have – Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting 
  • Should Proactively communicate to team and management on project development, timelines, and results 
  • Should be highly analytical, with the ability to analyze large amounts of data and draw actionable campaign insights. 
  • Should have a disdain for the status quo; able to think and act outside the confines of the job description, desire to contribute value in other areas of growth  

Who you are? 

  • Be an exceptional storyteller who understands how readers consume digital content. 
  • Be adept at marketing internet products and understanding what types of content resonate on specific channels. 
  • Be able to quickly grasp the challenges facing a specific buyer persona and create content that addresses these pain points. 
  • Be able to understand a product in terms of the overall market and articulate its USP in a digital form. 
  • Have a working knowledge of popular digital marketing tools and processes. 
  • Have an ability to monitor, track, and report on engagement, to tweak and optimize existing content and use the data to guide new content creation. 

What We Offer  

  • A seat to the table to help drive peak performance in a growing, people business.  
  • Outstanding compensation. We offer best in the industry salaries and generous benefits; including a robust 
  • time off allowance and great “perks”.  
  • Exposure to industry-leading training and development.  
  • A collaborative, positive culture. You’ll work with people who are as enthusiastic, smart and driven as you are. 
  • You’ll be managed by the best too.  
  • Encouragement to be innovative and challenge the status quo.  
  • We offer the excitement of a fast-paced entrepreneurial workplace and the professional growth opportunities of an established global organization along with limitless growth and learning opportunities  
  • You’ll work with smart people, receive continual investment in your talent and learn about the latest in all things digital.  
  • Performance-based recognition and rewards.  

If you enjoy the challenges, connecting with people and are optimistic about your future, don’t miss this opportunity.  

Apply Now

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For U.S. Residents Only: EEO Voluntary Self-Disclosure Tulfa Inc. is an equal opportunity employer that is committed to inclusion and diversity. As a federal contractor, we take affirmative action to ensure equal opportunity to all candidates without regard to race, color, religion, sex, sexual orientation, gender identity, caste, national origin, disability, Veteran status or other legally protected characteristics.
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