Innovative augmented reality solutions for eCommerce businesses

Innovative augmented reality solutions for
eCommerce businesses

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Estée Lauder Enters the Metaverse with Maison Too Faced

Estée Lauder Enters the Metaverse with Maison Too Faced

The wait is finally over, and the Metaverse has eventually arrived. A brief glimpse of it featuring in a video uploaded on October 29th, 2021, by Mark Zuckerberg. Everyone was talking about how Metaverse would change the face of the internet as we know it. In 2021, the global metaverse market size evaluation was at USD 38.85 billion. It’s sure to rise at a compound annual growth rate of 39.4% from 2022 to 2030.

Ready for the Metaverse

Estée Lauder anticipates the freshly minted world of eCommerce through the Metaverse. They revitalized their eCommerce team by establishing an immersive 360-degree virtual environment. The debut of Maison Too Faced supported the objective of providing a distinctive retail experience. It comprised of several avatars and digital assets for a fully functional economy.  

Fact of the matter is, this virtual store can accommodate thousands of shoppers at one time. The delighted people explored this new world with their friends. They enjoy shopping, competing, and playing games to grab discount codes, among other activities. All of the products in this virtual environment are replicas of their real-life counterparts. The store enables customers to engage with brand mascots. Every event in this virtual store happens in real-time. It is fully accessible by a URL with no apps or downloads required. 

Creating a new future

Sarah Lynn, Too Faced Brand General Manager, UK, and the Republic of Ireland, said, “This launch breathed new life into the eCommerce teams’ ambitions. They have begun to anticipate a future free of constraints or challenges related to space, configuration, and costs.”

Too Faced, a revolutionary virtual world of eCommerce, is breaking all boundaries. They are engaging clients through immersive gamification and entertainment. This allows them to enjoy the entire experience from the comfort of their couch. Users will be able to Two Faced’s access to their core franchise and all-new launches. This allows their users to shop and enjoy the new virtual world with their pals.  

The concept of enhancing the eCommerce platform through gamification arose from research. Interestingly, customers loved connecting during online shopping. Brands have adopted cutting-edge technology to give the best to the beauty business. For this reason, the world of eCommerce will change forever.

The right time to start is now

If you’re thinking about implementing AR, we’d love to talk to you. 

It’s important for marketers now to plan on integrating virtual reality into their marketing strategy now. The rise of AR, VR, and 3D digital content, will transform eCommerce and sellers are sure to reap amazing benefits. If your company has not yet incorporated a virtual reality purchasing experience for consumers, the time has come. Send us an email at to provide an immersive space for your customers today! 

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