Experts predict B2B digital commerce will reach $1 trillion by 2019 in the US alone and will continue to outpace B2C for the foreseeable future.
Create a Seamless Omnichannel Customer Experience
Organizations must create a seamless flow from any entry point, across all channels, to the point of purchase – whether online, in-store, via traditional sales, or by phone.
A recent study revealed 73% of millennials are involved in product/service decision-making at businesses. Now the largest generation in the US workforce, millennials use digital resources,
particularly customer reviews and social media, when researching purchases. Brands no longer have complete control of their companies’ reputations.
https://www.havain.fi/wp-content/uploads/2017/04/Millennial-B2B-Buyers-Come-Of-Age-.pdf
Create a Flexible, Accessible Platform
The added complexities of B2B require a highly configurable platform to accommodate the myriad pricing options, authorization rules, approval workflows, payment terms, special product configurations, hard and soft product or service bundles, and fulfillment options.
Digital commerce platforms must support all payment options offered by the organization. Global organizations must support multiple languages, currencies, and tax rules that often cross geographic boundaries and require specialized payment systems.
Invest in Emerging Platforms
IoT represents tremendous opportunities for B2B. The predictions are compelling: 24 billion IoT devices installed by 2020; $6 trillion invested in IoT solutions over the next 5 years; $13 trillion ROI by 2025.
Governments will have 7.7 billion devices installed by 2020; businesses will have around 11.2 billion devices.
https://www.ishir.com/blog/4306/heres-internet-things-will-explode-2020.htm
Save Time and Money
Investing in help is always a smart option for companies that lack the knowledge or expertise to create content that drives sales. Content agencies, like Tulfa, are a great asset to businesses that want to accelerate their growth.
We’re here to help. Shoot us an email or reach out to us on social media. As one of eCommerce’s leading content agencies, we make sure customers notice and purchase your products. Check out our affordable services for more information and a free sample of our work.
