Today, more than 57-percent of small and medium-sized business owners are creating a new website or refurbishing an old one for selling furniture online. The reason for this is an increasing tendency to buy online between B2B and B2C. With the rapid increase in the demand for furniture in the world market, businesses need to develop and master the eCommerce skills required to sell furniture online. Furniture website design has a lot to do with the interior design or architecture of the space. As the specifics get narrower, a more sophisticated website can be created. So, here are a few tips to make your website special.
- Increased Popularity of RTA Furniture Designs
Ready-to-assemble furniture is not new to people, but it is gaining immense popularity nowadays in the furniture market. The quality of RTA furniture improves over time as major brands, like Ikea, enter this market. Customers prefer these furniture designs because they are cost-effective and convenient. They are becoming popular among businesses, too, because of storage and cost-efficiency.
To make your website appealing, use 3D animation to demonstrate the slow-motion assembly of the furniture and how it functions. The customer needs this to assemble and install all parts from the convenience of their home.
- Try Before You Buy
Almost everyone knows what it’s like to buy a piece of furniture you loved in-store but not so much when you brought it home. Augmented reality is a wonderful solution to this problem. This projects 3D product models into a real-life space. Just pick an object using an AR-enabled device’s camera and drag and drop it into reality to give an idea of how the furniture piece looks at home. 3D configurators and visualizers that allow further customization of the products are used by major retail websites. AR greatly reduces the number of products returned or exchanged.
- Nothing Beats an SEO-Friendly Site
To get a higher Google ranking, it is essential to insert the right SEO keywords in the title and description of the product. If this is done correctly, then massive traffic on your website is guaranteed. You can also use creative content to engage website visitors. The longer a person stays on your website, the lower the bounce rate and the higher your Google page ranking.
- Reach Further by Going Mobile
Due to convenience, people tend to prefer shopping online over in-store, and they usually do so with the help of their mobile phones. This makes it essential for furniture businesses to ensure a smooth and hassle-free mobile shopping experience for their customers. Your furniture website or app should be compatible with various devices to provide a great shopping experience.
- Publish a Professional Blog
To add to the credibility of your website and brand, write unique blog content. Content is king in the marketing field, so do not compromise here. Add 3D visuals, models, and animation to showcase different designs of the furniture and make it an interesting read for the customer. Create pages with articles by designers talking about the products, styles, designs, etc.
A physical furniture store is an expensive and complicated undertaking. The best way to reach your buyer is to develop a comprehensive website that is friendly to multiple devices. Add to the customer experience by using 3D technology. Apart from streamlining the shopping experience, this also helps to collect customer data to make marketing decisions.
