In 2030, AR and 3D technology will be a driving force behind the next-gen ecommerce experience. According to a report by The Insight Partners, the US augmented, and virtual, and mixed reality market was worth $28 billion in 2021. This is projected to reach more than $250 billion by 2028. Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between.
Fashion and Footwear: Pioneering 3D Adoption
This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences. This is especially for apparel and footwear brands looking to bring the physical world to digital shopping. Brands like Adidas and Nike have been at the forefront of this shift. Nike’s “Nike Fit” mobile shopping feature uses 3D scanning tech to help customers find the perfect shoe fit. Customers simply use their smartphone camera to scan their feet, and the app creates a 3D model. This model is used to recommend shoes that match the customer’s desired style and function.
Home Improvement and Home Goods: A New Visualization Experience
Lowe’s has integrated 3D and AR technology to help customers visualize home improvement products and appliances in their homes. In the furniture and home goods space, Wayfair and Ikea offer an AR feature that allows mobile users to virtually preview items in their home. This technology enhances the home shopping experience, allowing customers to see products in their own living spaces before purchase.
Beauty and Cosmetics: Virtual Try-Ons
In the beauty and cosmetics sector, Sephora uses AR technology to enable customers to virtually try on makeup, assisting them in making informed purchasing decisions. This technology allows customers to see how products look on their skin, improving the online cosmetics shopping experience.
Ecommerce Giants: A New Way to Shop Online
Ecommerce giants like Amazon and Walmart are also heavily investing in 3D and AR technology. Amazon and Walmart are using AR and 3D technology to enhance the online shopping experience for home goods and other products. Amazon’s AR shopping experiences allow users to visualize how furniture and home improvement items would fit into their homes. Walmart is exploring various applications of AR and 3D technology to improve the customer experience across its vast product range.
Fashion Redefined: AR Experiments
In the fashion and apparel sector, ASOS has experimented with AR technology for virtual try-ons, significantly improving the online shopping experience. Customers can virtually try on clothing, allowing them to make more confident purchasing decisions. No matter the use case, these brands, spanning from fashion and beauty to home improvement and ecommerce giants, are bridging the gap between the digital and physical shopping experience to meet potential customers wherever they may be — at home, on the go, or engaged with the metaverse.
The Future of Ecommerce with 3D and AR
In 2030, the influence of augmented reality and 3D technology on next-gen ecommerce experiences will only continue to grow. Brands that embrace AR and 3D technologies and integrate them into their omnichannel strategies are poised for success. Whether they operate in fashion, retail, or home improvement, these technologies can enhance the customer experience and drive sales. The adoption of 3D and AR is reshaping the ecommerce terrain, enhancing customer experiences, and fundamentally changing how products are visualized and selected in the digital marketplace.
To explore the captivating realm of high-quality product visuals that can drive your eCommerce triumphs, reach out to us at [email protected]. At Tulfa, we offer a world of boundless potential, fueled by our unwavering commitment to excellence, a commitment that mirrors the trust you place in us.