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Tulfa, Inc. Announces Monica Sheikhy As Director of Strategic Partnerships (Europe)

Tulfa, Inc. Announces Monica Sheikhy As Director of Strategic Partnerships (Europe)

London, UK (July 7, 2021) –  Tulfa, the Chicago-based eCommerce solutions provider, appointed Monica Sheikhy as Director of Brand Partnerships to lead its EU expansion and ensure client’s demands for high quality, innovative and diversified solutions are met.   

Monica, who will be Tulfa’s London Team at High Holborn Gate office in London, will also become a member of the Tulfa Executive team and report to Loukeek Bornare, CEO of Tulfa, Inc.  

Holding a Master’s Degree from New York Film Academy, where she majored in Filmmaking, Monica has held key leadership positions at IoT, Blockchain, AI startups in Germany and France before joining Tulfa.  Her thesis: Documentaries on the “Everyday Life of Refugees in Camps” while at New York Film Academy have been well accoladed in the US and Europe.  

Commenting on Monica Sheikhy’s appointment, Loukeek Bornare, CEO of Tulfa, says, “Our business in the UK is rapidly evolving as the eCommerce sector pivots towards more sustainable business models in line. I’m delighted that Monica is joining us, and I look forward to working with her as we build on our position as a leading eCommerce solutions business.”  

Sonali Bagrecha, COO of Tulfa, Inc., said, “We have long been a leader in the eCommerce space, and Monica’s arrival will further broaden our reach in Europe. Her appointment – the latest in several exciting leadership appointments for Tulfa UK Market – firmly underlines our commitment to the eCommerce sector for the long term.”  

Monica Sheikhy adds: “I’m excited to join Tulfa’s AR business team at a time of huge disruption for the eCommerce industry. Tulfa’s recent launch of its proprietary Extended Reality Platform – TulfaXR underlined Tulfa’s commitment to helping businesses accelerate their transition to a sustainable future. We want to play our part in that transition by supporting our clients with the eCom solutions and services they need as their business models adapt, in line with our Tulfa ambitions.”  

About Tulfa, Inc.:  

Tulfa Inc. is an American multinational corporation that designs and develops eCommerce solutions for brands, retailers, and manufacturers. Based in Chicago, the company has helped several Fortune 500 clients completely reinventing the consumer shopping journey for their shoppers by marrying the highest level of product content and augmented reality (“AR”) technology with the ultimate shopping experience. 

Our values define our business, with a focus on people, courage, ownership and integrity. We pride ourselves on being true to our word and our award-winning claims service is testament to that. For more information, visit

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